$42M+
Qualified sales pipeline
Tycoon Real Estate · eight-month programme. Pipeline, not booked revenue.
Digital growth & technology partnerDubai, UAE
STRATEGY + HANDS-ON EXECUTION
BUILD.AUTOMATE.GROW.
MehendirattaYour growth partner.
Built aroundWeb experiences
I build digital systems that turn traffic, technology
and operations into measurable growth.
Acquisition. Technology. Commercial focus.Explore
$3.2M+
Additional revenue
LED World · reported over 90 days.
14×
Advertising ROAS
Mitihome · $110K+ in monthly advertising spend.
28000+
Qualified leads
Nacravo record · six-brand programme across UAE and Saudi Arabia.
98%
Reported hotel occupancy
Sharjah National Hotels · five properties, 12-month programme.
20+
CRM automation workflows
Delivered within the multi-brand service-growth programme.
3.25×Monthly direct-booking revenue growth · Durrani
50+OTA & demand channels · Durrani
70+B2B & travel-trade sources · Durrani
40+Digital & branding projects · consultancy
Reported results from my owner-confirmed achievements record and CV. Figures refer to distinct projects and periods; commercial outcomes reflect team contributions.
Experience & ecosystem
Brands, platforms & organisations
I’ve worked with.
Professional experienceOrganisations and business lines from professional work.
Durrani Holiday HomesDurrani Real EstateTycoon Real EstateNacravoFleetjet TransportOceanic Khorfakkan Resort & SpaMarbella ResortHotel Holiday InternationalNozol Al Rayaheen
Co-marketing & commercial collaborationsPartnership relationships, rather than employers or client endorsements.
ZomatoSharaf DGTravelPassTravel Trends Magazine
Distribution & commercial ecosystemDemand platforms and commercial channels; these are not presented as clients.
Booking.comAirbnbExpediaAgodaHotelbedsWebBedsDnataAmadeusSilverDoorAltoVita
Think connected
Stop using disconnected tactics.
Build a growth system.
Businesses rarely need another isolated website, campaign or automation. They need acquisition, conversion, technology and reporting working together.
The way I workOne commercial objective.
Meet your growth partner
One commercial objective.
Every part connected.
Growth strategy, paid acquisition, AI automation, high-performance websites, e-commerce and hospitality distribution—built around measurable commercial outcomes.
Strategy grounded in the business
Hands-on delivery across disciplines
Decisions informed by commercial data
CONNECTED BY DESIGNGROWTH
SYSTEMACQUIRE → SCALE
SYSTEMACQUIRE → SCALE
ADS
Reach the right people with acquisition built around intent and the offer.
What I bring
Different disciplines.
One growth partner.
Strategy when the problem needs thinking.
Execution when it needs building.
Growth & Acquisition
Build demand around the customer, the offer and the economics.
- Google Ads
- Meta Ads
- Paid search & social
- Demand & lead generation
- Funnel strategy
- Retargeting
- Acquisition optimisation
Website & Conversion
Turn intent into a clear next action.
- Website strategy
- Landing pages
- UX & customer journeys
- CRO
- Analytics & heatmaps
- Forms & funnels
- Website performance
SEO & Organic Growth
Connect useful content and discoverable services with qualified demand.
- Technical SEO
- Local SEO
- Keyword architecture
- Service & location pages
- Content strategy
- Internal links & schema
- Organic conversion tracking
CRM & Lifecycle
Give every lead a source, an owner and a useful next step.
- Lead management
- Attribution
- Segmentation
- Follow-up systems
- Remarketing
- Lifecycle campaigns
- Lead-source reporting
AI & Automation
Make recurring work consistent, visible and easier to operate.
- Workflow automation
- AI-supported reporting
- Lead routing
- CRM workflows
- Dashboard automation
- Content operations
- Marketing intelligence
Commercial Growth
Develop the channels and relationships behind repeatable revenue.
- B2B acquisition
- Partnership strategy
- Distribution
- Channel diversification
- Commercial reporting
- Revenue optimisation
- Hospitality demand
Selected case studies
Real work.
Commercial context.
PORTFOLIO REVENUEAED / MONTH
60-property portfolioContributed growth
From AED 504K to AED 1.67M in monthly portfolio revenue.
Connecting paid acquisition, distribution, direct bookings and commercial reporting across a holiday-home portfolio.
Explore the case studySHARJAH NATIONAL HOTELS5 PROPERTIES
98%REPORTED OCCUPANCY · 12 MONTHS
Google · Meta · CRM · Partnerships
A coordinated growth programme across five hotel properties.
Aligning paid demand, direct-booking journeys and property-level marketing across a hospitality portfolio.
Explore the case studyTycoon Real EstateREPORTED PROJECT RESULTS
$42M+Qualified sales pipeline
4,800+ · Buyer leads41% · Lower cost per qualified lead
$42M+ qualified sales pipeline from an eight-month acquisition programme.
A UAE real estate programme connecting property demand, landing pages, WhatsApp and CRM qualification.
Explore the case studyWORKFLOW ARCHITECTURE
Lead
Website / Ads / WhatsApp
CRM
Qualification
Assignment
Follow-up
Illustrative system architectureStrategy → Execution
Connecting acquisition and CRM across a multi-brand service-growth programme.
A service-led growth programme spanning six brands in the UAE and Saudi Arabia, with paid acquisition, landing pages, CRM and reporting.
Explore the case studyLED WorldREPORTED PROJECT RESULTS
$3.2M+Additional revenue
6.7× · Advertising ROAS90 days · Reported project period
$3.2M+ additional revenue through a coordinated acquisition programme.
A UAE ecommerce growth project connecting advertising, conversion and measurement over 90 days.
Explore the case studyWORKFLOW ARCHITECTURE
Lead
Website / Ads / WhatsApp
CRM
Qualification
Assignment
Follow-up
Illustrative system architectureStrategy → Execution
Replacing recurring manual reporting with AI-assisted marketing operations.
Connecting recurring data preparation, reporting and review into a repeatable workflow.
Explore the case studyFrom foundation to focused growth
Your first six months.
A roadmap with purpose.
Month 01 / Paid Media & Acquisition
Audit & research
Establish what growth means and where the funnel loses value.
Activities
- Account and funnel audit
- Customer research, ICP and segments
- Competitor benchmarking and channel economics
- Tracking validation, analytics baseline and creative audit
- Lead-quality definition
Deliverables
KPIs to review
Qualified-lead baseline · CPL / CPA · Conversion tracking coverage
MONTH 01Audit & research
Establish what growth means and where the funnel loses value.
- Account and funnel audit
- Customer research, ICP and segments
- Competitor benchmarking and channel economics
- Tracking validation, analytics baseline and creative audit
- Lead-quality definition
Deliverables
Audit findings · Measurement baseline · Prioritised opportunity map
KPIs to review
Qualified-lead baseline · CPL / CPA · Conversion tracking coverage
MONTH 02Foundation
Build a measurable acquisition structure.
- Campaign architecture and search-intent segmentation
- Meta audience structure
- Conversion events, UTMs and attribution
- Landing-page alignment and CRM source tracking
- Budget allocation
Deliverables
Campaign and event map · Landing-page briefs · Budget plan
KPIs to review
Tracking completeness · Qualified conversion rate · Spend by intent
MONTH 03Test
Find signals worth pursuing.
- Message, creative and offer testing
- Landing-page experiments
- Search-term and keyword optimisation
- Audience tests and lead-quality analysis
Deliverables
Test register · Creative matrix · Weekly learning log
KPIs to review
Cost per qualified lead · Test sample size · Lead-to-sale rate
MONTH 04Optimise
Reduce avoidable waste and improve conversion quality.
- Reallocate budget using qualified outcomes
- Remarketing and CRO
- Creative iteration
- Search-term exclusions and segment reviews
Deliverables
Optimisation backlog · Budget decisions · Creative refresh
KPIs to review
Qualified CPL / CPA · Wasted-spend share · Conversion rate
MONTH 05Scale
Expand proven segments within commercial limits.
- Budget scaling with guardrails
- Winning campaign expansion
- New audiences, keywords and acquisition channels
- CRM nurture and deeper retargeting
Deliverables
Scaling rules · Expansion plan · Nurture sequences
KPIs to review
Marginal CAC · Lead quality · Contribution after acquisition
MONTH 06Systemise
Make learning and reporting repeatable.
- Dashboard and attribution review
- Reporting automation
- Growth operating rhythm
- Quarterly testing roadmap and profitability thresholds
Deliverables
Operating dashboard · Reporting workflow · Next-quarter roadmap
KPIs to review
Reporting time · Decision cadence · Profitability guardrails
An adaptable delivery framework. Timing, deliverables and success measures are agreed against your starting point, resources and scope.
Map your growth prioritiesSee the connections
How I turn digital activity
into a growth engine.
Traffic alone is not growth. Explore how each part supports the next.
The connected growth model01 / 05
Acquire.
Meet the right demand.
Paid media, organic discovery, content and distribution bring relevant people into the system.
Paid media · Content · OTAInteractive walkthrough · showreel in development
How we work
A clear process.
A connected result.
From understanding the challenge to building and improving the system around it.
Discover
Understand the business, customer, competitors, systems and goals.
Diagnose
Find gaps in acquisition, conversion, operations and technology.
Design
Define the strategy, architecture, customer journeys and roadmap.
Build
Bring websites, campaigns, content, CRM and automation together.
Launch
Test the experience, validate tracking and activate the channels.
Optimise
Analyse performance, test variations and remove friction.
Scale
Expand the channels and workflows that support the business.
The toolkit
The right tools.
Connected with intent.
Selected platforms and technologies for strategy, delivery and ongoing improvement.
Google Ads01
Meta Ads02
LinkedIn Campaign Manager03
GA404
GTM05
Search Console06
Looker Studio07
SEMrush08
Ahrefs09
Ways to work together
Built around your business.
Scoped around the challenge.
A focused project, ongoing support or an integrated growth partnership.
01ENGAGEMENT MODEL
Project
A defined challenge. A focused build.
Custom scopeBuilt around your business.
For a specific deliverable with a clear beginning and handover.
- Websites & landing pages
- Automation builds
- Audits & strategic roadmaps
- Campaign setup
- Creative projects
02IN FOCUS
Monthly growth
Consistent attention. Continuous improvement.
Custom scopeBuilt around your business.
For businesses that need ongoing execution and optimisation.
- Performance marketing
- OTA & campaign management
- Content & creative
- E-commerce growth
- Ongoing testing & reporting
03ENGAGEMENT MODEL
Growth partner
Strategy and execution, connected.
Custom scopeBuilt around your business.
For businesses looking for an integrated growth and technology partner.
- Commercial growth strategy
- Web & paid acquisition
- CRM & automation
- Reporting & decision support
- Cross-functional collaboration
Commercial clarity
No vanity
metrics.
Every engagement starts with a measurable commercial objective.
We agree on what matters, how to measure it and how to use the findings. Progress is assessed against the scope and objectives we set together.
Clear scopeMeasurable KPIsTransparent reportingCommercial focus
Define your objectiveBefore we begin
A few things
you might be wondering.
SMEs, startups, hospitality and holiday-home operators, real-estate and service companies, e-commerce brands, and agencies looking for delivery support. The starting point is your business problem and the scope needed to address it.
Yes. I connect acquisition strategy with the website, conversion journey and measurement, so campaigns and the experience they lead to are planned together.
Yes. This can include lead capture, routing, follow-up, reporting and integrations using tools such as n8n, Make, Zapier, APIs and webhooks. The scope includes human review and exception handling where needed.
Yes. I start by reviewing what is already in place. We can improve the existing setup or plan a rebuild when the business case supports it.
Yes. Support can cover account structure, campaigns, audiences, creative testing, conversion tracking, landing pages and ongoing optimisation.
Yes. My experience includes holiday-home portfolios and a hotel cluster, spanning direct bookings, paid acquisition, CRM, distribution and commercial reporting.
Yes. This can include channel strategy, listings, distribution expansion and coordination with revenue and reservations teams across OTA, B2B and travel-trade sources.
Yes. Motion is designed around the content and conversion journey, with responsive behaviour, accessibility, performance and reduced-motion preferences built in.
Both. Defined builds and audits can be project-based. Ongoing campaign management and optimisation can be monthly. Broader engagements can combine strategy and execution.
We agree on the commercial objective and measurement plan first. Depending on the work, that may include qualified leads, revenue, acquisition cost, direct bookings, conversion, occupancy or operational efficiency.
Yes. An engagement can focus on an audit, roadmap or system architecture, with documentation your internal team or delivery partner can use.
Yes. I can collaborate with in-house teams or provide white-label support, with clear responsibilities, review points and handover expectations.
Free resources
Useful thinking.
Ready to put to work.
Ads
Ad Template Library
Original creative briefs for paid social, lead generation and commercial campaigns.
Explore resource
Digital marketing
Marketing & Ads Growth Bundle
Original checklists, planning templates and measurement sheets in one download.
Download resource
AI
AI Skills & Prompt Library
Search, copy, favourite and export original working prompts across commercial disciplines.
Explore resource
Automation
Automation Workflow Library
Searchable workflow blueprints with triggers, actions, app context and review checkpoints.
Explore resource
Analytics
Marketing KPI Dashboard Template
A clean workbook for spend, leads, acquisition cost, revenue and source attribution.
Download resource
Website / CRO
Website & CRO Optimization Library
A structured review library for service, ecommerce and lead-generation websites.
Explore resource
Free Marketing & Growth Tools
Useful answers.
Right at your fingertips.
Paid acquisition
ROAS Calculator
Understand revenue efficiency, margin and break-even advertising economics.
Use free toolStrategy
Business Offer Strength Calculator
Score the clarity, credibility and readiness of your offer.
Use free toolPaid acquisition
Meta Ads Strategy Generator
Build a practical campaign structure, creative plan and 30-day action report.
Use free toolPaid acquisition
Google Ads Keyword Match Type Maker
Format, clean and export keyword lists in broad, phrase and exact match.
Use free toolAI & automation
AI Marketing Tool Finder
Match a task, budget and working style with a maintained tool shortlist.
Use free toolWeb & CRO
Landing Page CRO Score
Review the conversion-readiness of a page with an actionable self-audit.
Use free toolBook a strategy session
Free Growth & Digital
Strategy Audit.
In this session, we’ll identify the biggest opportunities across acquisition, conversion, digital infrastructure, automation and commercial growth — and map the highest-impact next actions.
A useful starting point for:
- Paid acquisition and lead-generation opportunities
- Google & Meta advertising efficiency
- Website and conversion optimisation
- SEO and organic acquisition opportunities
- CRM, reporting and attribution gaps
- AI and workflow automation opportunities
- Commercial growth and distribution strategy
Anika MehendirattaGrowth & Digital Strategy Audit
Let’s find your next
growth opportunity.
Bring your business context, current challenge and the outcome you want to achieve.
Dubai · UTC+4 · Choose your timezone in the calendar
The calendar loads from Calendly when you choose a time.
Start a conversation
What’s your
next move?
A website. A better acquisition engine. A workflow that gives your team time back. Let’s start with the business problem.
Strategy when you need clarity.
Execution when you need progress.
Execution when you need progress.
Have a challenge in mind?Let’s build what’s next.