Durrani Group
Marketing & Business Development Manager
Connecting acquisition, CRM, distribution and commercial reporting across holiday homes, real estate, facility services and transport.
Anika Mehendiratta / Dubai, UAE
I work at the intersection of growth, technology and commercial strategy—connecting how a business attracts people with how it serves them.
Let’s work together
Across the whole system
My career spans marketing, hospitality, paid acquisition, business development, distribution, CRM, automation, web and creative delivery.
That breadth matters when the problem sits between disciplines. A campaign may need a better landing experience. A lead pipeline may need clearer follow-up. A hospitality portfolio may need demand generation and distribution working in step.
I combine strategy with hands-on execution, working with internal teams, agencies and technology partners to bring the pieces together.
The path so far
Connecting acquisition, CRM, distribution and commercial reporting across holiday homes, real estate, facility services and transport.
Integrated campaigns, guest lifecycle marketing and partnerships across a five-property hospitality portfolio.
Paid acquisition, landing-page optimisation and performance reporting across business verticals.
Corporate hospitality demand, travel-trade relationships and digital marketing.
Building a consultancy from positioning and client acquisition through creative delivery and reporting.