Dubai, UAE · Working across industries

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Anika Mehendiratta / Dubai, UAE

Strategist when
the problem
needs thinking.
Builder when it
needs execution.

I work at the intersection of growth, technology and commercial strategy—connecting how a business attracts people with how it serves them.

Let’s work together
Anika Mehendiratta, digital growth and technology partner
Anika MehendirattaDigital Growth & Technology Partner

Across the whole system

A commercial lens.
A builder’s mindset.

My career spans marketing, hospitality, paid acquisition, business development, distribution, CRM, automation, web and creative delivery.

That breadth matters when the problem sits between disciplines. A campaign may need a better landing experience. A lead pipeline may need clearer follow-up. A hospitality portfolio may need demand generation and distribution working in step.

I combine strategy with hands-on execution, working with internal teams, agencies and technology partners to bring the pieces together.

The path so far

Experience that connects.

Nov 2025 — Present

Durrani Group

Marketing & Business Development Manager

Connecting acquisition, CRM, distribution and commercial reporting across holiday homes, real estate, facility services and transport.

Mar 2022 — Nov 2025

Sharjah National Hotels

Cluster Marketing Coordinator

Integrated campaigns, guest lifecycle marketing and partnerships across a five-property hospitality portfolio.

Mar 2021 — Feb 2022

VB Groups

Performance Marketing Executive

Paid acquisition, landing-page optimisation and performance reporting across business verticals.

Jun 2020 — Jan 2021

Hystay Living

Business Development & Marketing Executive

Corporate hospitality demand, travel-trade relationships and digital marketing.

Jun 2019 — Jun 2020

Marketing Monkey

Co-Founder

Building a consultancy from positioning and client acquisition through creative delivery and reporting.

Clarity, then execution.Let’s talk about your business.