Work, with context
Explore reported project results from my achievements record and CV, alongside scope and concept studies. Each study explains the contribution and the evidence behind it.
Connecting paid acquisition, distribution, direct bookings and commercial reporting across a holiday-home portfolio.
Explore the case studyAcquisition and lifecycle marketing connected around the direct-booking journey.
Explore the case studyCampaign restructuring, audience optimisation and creative testing across paid search and social.
Explore the case studyAligning paid demand, direct-booking journeys and property-level marketing across a hospitality portfolio.
Explore the case studyA service-led growth programme spanning six brands in the UAE and Saudi Arabia, with paid acquisition, landing pages, CRM and reporting.
Explore the case studyConnecting recurring data preparation, reporting and review into a repeatable workflow.
Explore the case studyExploring responsive design, motion and a deliberate conversion structure.
Explore the conceptA production framework connecting concept, image generation, motion and editing.
Explore the conceptAdditional revenue
A UAE ecommerce growth project connecting advertising, conversion and measurement over 90 days.
Explore the case studyReported ROAS
A US ecommerce and B2B marketplace acquisition programme across Google, Meta and TikTok.
Explore the case studyQualified sales pipeline
A UAE real estate programme connecting property demand, landing pages, WhatsApp and CRM qualification.
Explore the case studyReported revenue
A UK project combining a single-product revenue funnel with marketplaces, partnerships and brand awareness.
Explore the case studyA distribution development project within a 60-property holiday-home portfolio.
Explore the case studyConsultancy and hands-on delivery spanning branding, websites, marketing and growth support for smaller businesses.
Explore the case study