Expanding demand across 50+ OTA channels and 70+ travel-trade sources.

The commercial setting.

A distribution development project within a 60-property holiday-home portfolio.

Strategy and execution contribution within the project team

The business problem.

Demand concentration and channel dependency limited the routes through which customers and trade partners could discover inventory.

Where the opportunity sat.

The portfolio needed complementary channels, alongside a view of rate quality, availability and commercial relationships.

Build around the connection.

Expand distribution while coordinating marketing, reservations and revenue operations.

From strategy to execution.

1. 01

   Developed OTA and global demand-channel coverage.

2. 02

   Expanded B2B, wholesale, GDS and travel-trade relationships.

3. 03

   Worked with reservations and revenue teams on inventory and commercial alignment.

4. 04

   Used reporting to support decisions on channel mix and demand generation.

The delivery stack.

The outcome, in context.

The CV reports expansion to 50+ global OTA and demand channels and 70+ B2B/travel-trade sources.

Distribution coverage describes programme scope; it is not a count of personal freelance clients.