The commercial setting.
Acquisition and lifecycle marketing connected around the direct-booking journey.
Growth, paid acquisition and commercial systems within Durrani Group
02 / Durrani Holiday Homes · Professional project
3.25× growth in monthly direct-booking revenue.
Acquisition and lifecycle marketing connected around the direct-booking journey.
DIRECT-BOOKING REVENUEMONTHLY
3.25×
AED 80KAED 260K
Acquisition → CRM → Remarketing
3.25×Monthly direct-revenue growth
AED 80KMonthly direct revenue · before
AED 260KMonthly direct revenue · after
The business problem.
Direct bookings needed a stronger acquisition and follow-up system to complement third-party distribution.
Where the opportunity sat.
The channel mix needed a clearer path from paid demand to an owned booking relationship. Revenue, reservation data and repeat-guest opportunities informed the approach.
Build around the connection.
Connect customer acquisition with CRM, email and remarketing, giving direct demand a coordinated journey from initial enquiry to booking.
From strategy to execution.
- 01
Developed direct customer-acquisition programmes.
- 02
Used CRM and email marketing to support guest engagement and follow-up.
- 03
Coordinated remarketing with the direct-booking strategy.
- 04
Used commercial reporting to inform channel-mix decisions.
The delivery stack.
The outcome, in context.
Grew monthly direct-booking revenue from AED 80K to AED 260K.
Strengthened direct revenue within the broader distribution mix, reducing dependence on commission-heavy channels.
Source & attribution
CV, page 1 · Career highlights and Durrani Group experience
Before/after monthly values are stated in the supplied CV. No specific elapsed period, ROAS or channel-by-channel attribution is supplied.
Lessons & next opportunity.
The delivery needs a clear commercial objective, agreed definitions and an owner for the next decision.
Next opportunity: test the weakest step in the customer journey, with a documented baseline and a bounded scope.
Next studyDurrani Group