The commercial setting.
Connecting paid acquisition, distribution, direct bookings and commercial reporting across a holiday-home portfolio.
Growth strategy, acquisition, distribution and commercial reporting within Durrani Group
01 / Durrani Holiday Homes · Professional project
From AED 504K to AED 1.67M in monthly portfolio revenue.
Connecting paid acquisition, distribution, direct bookings and commercial reporting across a holiday-home portfolio.
PORTFOLIO REVENUEAED / MONTH
60-property portfolioContributed growth
AED 504K → 1.67MMonthly portfolio revenue
≈89%Portfolio occupancy
≈AED 1,047Average daily rate
≈AED 932Revenue per available room
1,600+Sold nights per month
AED 20M+Annualised run rate
The business problem.
The portfolio needed a broader demand mix and stronger coordination between marketing, distribution and commercial decisions.
Where the opportunity sat.
Demand generation, inventory performance and channel economics needed one commercial view. The work connected marketing activity with reservations and distribution decisions.
Build around the connection.
Bring customer acquisition, OTA and travel-trade expansion, CRM and performance reporting into an integrated growth programme, working across reservations, revenue, operations and finance.
From strategy to execution.
- 01
Established the marketing function and coordinated cross-functional commercial initiatives.
- 02
Expanded global OTA and demand-channel coverage alongside B2B, wholesale, GDS and travel-trade sources.
- 03
Combined paid acquisition with CRM, direct-booking and remarketing programmes.
- 04
Built AI-enabled automation and commercial reporting workflows to support decisions on marketing investment, pricing and channel mix.
The delivery stack.
The outcome, in context.
Contributed to monthly portfolio revenue growth from AED 504K to AED 1.67M across 60 properties.
Supported occupancy improvement from approximately 45–52% to 89%.
The reported monthly revenue equates to an AED 20M+ annualised run rate; it is not a claim of booked annual revenue.
Source & attribution
CV, page 1 · Career highlights and Durrani Group experience
Figures are reported in the supplied CV. Portfolio performance reflects a team and commercial contribution; no claim of sole attribution or independently audited results is made. Screenshot: supplied portfolio, page 15.
Lessons & next opportunity.
The delivery needs a clear commercial objective, agreed definitions and an owner for the next decision.
Next opportunity: test the weakest step in the customer journey, with a documented baseline and a bounded scope.
Next studyDurrani Holiday Homes