The commercial setting.
A UAE ecommerce growth project connecting advertising, conversion and measurement over 90 days.
Strategy and execution contribution within the project team
09 / LED World · Professional project
$3.2M+ additional revenue through a coordinated acquisition programme.
A UAE ecommerce growth project connecting advertising, conversion and measurement over 90 days.
LED WorldREPORTED PROJECT RESULTS
$3.2M+Additional revenue
6.7× · Advertising ROAS90 days · Reported project period
$3.2M+Additional revenue
6.7×Advertising ROAS
90 daysReported project period
The business problem.
Fragmented campaigns, acquisition costs and landing-page friction limited the effectiveness of paid demand.
Where the opportunity sat.
The campaign structure and post-click journey needed a shared view of purchase intent and customer acquisition economics.
Build around the connection.
Rebuild acquisition around intent, improve the conversion journey and strengthen measurement.
From strategy to execution.
- 01
Restructured search, Shopping and Performance Max coverage.
- 02
Coordinated Meta prospecting and remarketing with the wider funnel.
- 03
Improved landing-page relevance and conversion paths.
- 04
Connected GA4, GTM and server-side tracking with performance review.
The delivery stack.
The outcome, in context.
The owner-confirmed achievements record reports $3.2M+ additional revenue and 6.7× ROAS over 90 days.
Acquisition cost reduction and conversion improvement are described qualitatively; no unsupported percentage is assigned.
Source & attribution
Owner-confirmed achievements workbook · supplied September 2026
Reported project results from my supplied achievements record. These describe the programme outcome and my contribution within the delivery team. They are not a guarantee of future performance.
Lessons & next opportunity.
Campaign and landing-page decisions benefit from the same view of customer intent.
Next opportunity: review marginal acquisition cost and repeat-purchase contribution.
Next studyMitihome