The commercial setting.
A US ecommerce and B2B marketplace acquisition programme across Google, Meta and TikTok.
Strategy and execution contribution within the project team
10 / Mitihome · Professional project
14× reported ROAS at $110K+ in monthly advertising spend.
A US ecommerce and B2B marketplace acquisition programme across Google, Meta and TikTok.
MitihomeREPORTED PROJECT RESULTS
14×Reported ROAS
$110K+ · Monthly advertising spendUSA · Market
14×Reported ROAS
$110K+Monthly advertising spend
USAMarket
The business problem.
The programme needed scalable demand generation across channels and different buying journeys.
Where the opportunity sat.
Channel roles and customer intent had to be kept distinct while performance was assessed against a consistent commercial objective.
Build around the connection.
Build a coordinated acquisition mix with channel-specific creative, targeting and performance review.
From strategy to execution.
- 01
Planned search and paid-social activity around marketplace demand.
- 02
Managed audience and creative testing across Google, Meta and TikTok.
- 03
Connected paid traffic with relevant product and offer journeys.
- 04
Reviewed campaign economics as investment scaled.
The delivery stack.
The outcome, in context.
The supplied achievements record reports 14× advertising ROAS alongside monthly ad spend above $110,000.
The record does not specify the full reporting period or attribution window.
Source & attribution
Owner-confirmed achievements workbook · supplied September 2026
Reported project results from my supplied achievements record. These describe the programme outcome and my contribution within the delivery team. They are not a guarantee of future performance.
Lessons & next opportunity.
A blended programme still needs channel-specific learning and consistent attribution.
Next opportunity: compare contribution after fulfilment and customer acquisition costs.
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