05 / Nacravo · Professional project
A service-led growth programme spanning six brands in the UAE and Saudi Arabia, with paid acquisition, landing pages, CRM and reporting.
The Nacravo achievements record describes a six-brand programme across the UAE and Saudi Arabia. The figures below represent that programme, rather than one isolated service campaign.
Growth, paid acquisition and commercial systems within Durrani Group
Service demand needed to convert into qualified enquiries and a consistent sales follow-up process across brands, markets and project offers.
Generating more leads would have limited value without clear qualification, consistent landing pages and a shared view of marketing-to-sales progression.
Combine audience and offer segmentation with dedicated funnels, CRM automation and commercial reporting.
Built campaign and landing-page coverage around service needs and market segments.
Supported lead qualification, assignment, follow-up and CRM workflow development.
Developed creative and audience testing across the programme.
Connected weekly executive dashboards with acquisition and sales-stage reporting.
Reported scope: AED 3.9M ad budget, 120+ campaigns, 35+ landing funnels and 20+ CRM automation workflows.
Reported results: 28,000+ qualified leads, 39% lower CPL and 6.4× advertising ROAS.
The record also reports a 46% improvement in lead-to-customer conversion and 58% improvement in conversion rate; these are reported relative improvements.
Owner-confirmed achievements workbook · supplied September 2026 · Nacravo / multi-brand programme
Reported project results from my supplied achievements record. These describe the programme outcome and my contribution within the delivery team. They are not a guarantee of future performance. A reporting period is not specified in the workbook.
Service acquisition needs clear qualification and a dependable handoff to sales.
Next opportunity: measure cohort-level contribution and sales-cycle time by brand and service.