A coordinated growth programme across five hotel properties.

The commercial setting.

Five hotel properties with different guest segments and demand patterns, supported by a shared marketing programme over 12 months.

Multi-property marketing coordination, campaign execution and demand generation

The business problem.

The group needed efficient acquisition across multiple properties while improving the economics of its booking journey.

Where the opportunity sat.

A shared group strategy had to preserve property-specific positioning. Campaign structure, landing-page relevance and booking cost needed to be reviewed together.

Build around the connection.

Coordinate paid acquisition, property-led creative, conversion journeys and reporting across the portfolio.

From strategy to execution.

1. 01

   Managed integrated campaign planning across Google and Meta, with property and audience segmentation.

2. 02

   Connected website and booking-journey optimisation with campaign objectives.

3. 03

   Used CRM, remarketing and partner activity to support demand and repeat consideration.

4. 04

   Reported outcomes at programme level while retaining the context of each property.

The delivery stack.

The outcome, in context.

The achievements record reports 98% occupancy across the five-property programme over a 12-month period.

Reported advertising ROAS was 9.6×, with cost per booking reduced by 34%.

The reported advertising spend was $500,000+.