$42M+ qualified sales pipeline from an eight-month acquisition programme.

The commercial setting.

A UAE real estate programme connecting property demand, landing pages, WhatsApp and CRM qualification.

Strategy and execution contribution within the project team

The business problem.

Buyer enquiries needed stronger qualification and a more consistent transition from ad click to sales follow-up.

Where the opportunity sat.

Lead volume alone could not describe commercial quality. Landing-page conversion, qualification and CRM stages needed to inform campaign decisions.

Build around the connection.

Structure demand capture by geography and intent, then connect qualified lead feedback with campaign optimisation.

From strategy to execution.

1. 01

   Built Google Search and Performance Max acquisition with geographic targeting.

2. 02

   Developed Meta demand generation and remarketing.

3. 03

   Improved property-specific landing pages and WhatsApp conversion paths.

4. 04

   Connected CRM stages and offline conversion feedback to campaign review.

The delivery stack.

The outcome, in context.

The record reports $42M+ in qualified sales pipeline, not completed property sales or recognised revenue.

The programme generated 4,800+ buyer leads, with reported relative improvements in qualification and landing-page conversion.