Marketing Campaign Brief Template

A ready-to-use framework for audience, offer, channels and measurement.

Business brief

Business objective and commercial context: [ ].

Audience, need, serviceable geography and exclusions: [ ].

Offer, proof, constraints and primary CTA: [ ].

Delivery brief

Channels, landing pages and creative formats: [ ].

Budget, timing, owners and approvals: [ ].

Tracking events, UTMs, CRM handoff and response expectations: [ ].

Measurement & learning

Primary KPI and qualified-outcome definition: [ ].

Baseline, reporting window and guardrails: [ ].

Hypotheses, review dates and decisions: [ ].

Anika Mehendiratta · Original resource