Hospitality Direct Booking Checklist

Review distribution mix, direct journeys, pricing and guest lifecycle.

Demand & distribution

Measure OTA, direct, wholesale and corporate contribution separately.

Include commission, cancellation and acquisition cost in channel comparisons.

Review rate and availability consistency with revenue and reservations teams.

Direct journey

Test mobile booking, payment and confirmation flows.

Make property details, policies and booking conditions clear.

Use permission-based CRM and remarketing to support repeat demand.

Commercial expansion

Develop qualified corporate and travel-trade relationships.

Track productive sources rather than treating every contact as a contracted client.

Model gross commission savings and subtract incremental direct costs.

Anika Mehendiratta · Original resource