Landing Page Conversion Checklist

Review the value proposition, CTA, mobile journey and measurement.

Above the fold

Can the right visitor identify the service and benefit quickly?

Is one primary CTA clear and specific?

Does the page match the ad, query or referral promise?

Confidence & friction

Add relevant, genuine evidence and answer key objections.

Keep forms proportionate to the next step and label every field.

Test keyboard operation, mobile tapping, error recovery and confirmation states.

Measurement

Check page loading and interaction performance.

Verify conversion events and traffic-source capture.

Separate form starts, completed submissions and qualified outcomes.

Anika Mehendiratta · Original resource