Marketing KPI Dashboard Template

A clean workbook for spend, leads, acquisition cost, revenue and source attribution.

Measures included

Spend, impressions, clicks, leads, qualified leads, new customers and attributed revenue.

CPC, CPL, qualified CPL, CPA/CAC, conversion rate and ROAS.

Consistent monthly and channel labels keep reporting comparable.

Reporting rules

Use one currency and period per row.

Document the attribution window and source system.

Never add platform-attributed revenue across channels without addressing overlap.

Anika Mehendiratta · Original resource