Growth & Acquisition
Build demand around the customer, the offer and the economics.
- Google Ads
- Meta Ads
- Paid search & social
- Demand & lead generation
- Funnel strategy
- Retargeting
- Acquisition optimisation
Anika Mehendiratta
Connected expertise.
Six connected capabilities, scoped around your commercial priorities.
Website & Conversion
Turn intent into a clear next action.
- Website strategy
- Landing pages
- UX & customer journeys
- CRO
- Analytics & heatmaps
- Forms & funnels
- Website performance
SEO & Organic Growth
Connect useful content and discoverable services with qualified demand.
- Technical SEO
- Local SEO
- Keyword architecture
- Service & location pages
- Content strategy
- Internal links & schema
- Organic conversion tracking
CRM & Lifecycle
Give every lead a source, an owner and a useful next step.
- Lead management
- Attribution
- Segmentation
- Follow-up systems
- Remarketing
- Lifecycle campaigns
- Lead-source reporting
AI & Automation
Make recurring work consistent, visible and easier to operate.
- Workflow automation
- AI-supported reporting
- Lead routing
- CRM workflows
- Dashboard automation
- Content operations
- Marketing intelligence
Commercial Growth
Develop the channels and relationships behind repeatable revenue.
- B2B acquisition
- Partnership strategy
- Distribution
- Channel diversification
- Commercial reporting
- Revenue optimisation
- Hospitality demand