Ads / Creative brief library
Original creative briefs for paid social, lead generation and commercial campaigns.
format: 4:5 feed headline: A clearer way to [solve one problem] layout: Problem headline, one product or service visual, three evidence-led benefits, single CTA. cta: Explore the solution
format: 9:16 story headline: Start with [the customer’s goal] layout: Frame 1: problem. Frame 2: demonstration. Frame 3: offer and next action. cta: See how it works
format: 4:5 feed headline: Looking for [specific service] in [location]? layout: Service, fit criteria and what the consultation includes. cta: Request a consultation
format: 1:1 or 4:5 headline: Made for [a concrete use case] layout: Product demonstration, specifications, price context and accurate delivery information. cta: View the product
format: 4:5 feed headline: A home that fits [a lifestyle need] layout: Approved property image, verified features, location and enquiry CTA. No investment guarantees. cta: Request property details
format: 9:16 or 4:5 headline: Make time for [an experience] layout: Authentic property image, inclusions and clear booking conditions. cta: Explore your stay
format: 4:5 carousel headline: From [problem] to [completed service] layout: Show the process, scope and proof without invented before/after outcomes. cta: Check service availability
format: 4:5 feed headline: Still considering [the offer]? layout: One common objection, a factual answer and a useful next step. cta: Get the details
format: 1:1 feed headline: [Offer] for [eligible customers] layout: State eligibility, dates, inclusions and exclusions clearly. cta: View offer terms
format: 9:16 video headline: Here is how I use [product/service] layout: Hook, genuine demonstration, personal observation and disclosed relationship. cta: Learn more
format: 4:5 feed headline: [One clear customer benefit] layout: Strong headline, relevant visual, small evidence line and one CTA. cta: Take the next step