Account & intent
- Group campaigns around intent, economics and serviceable geography.
- Review search terms and negative keywords with sales context.
- Check networks, schedules, location settings and budget constraints.
Ads / Checklist
Google Ads Account Audit Framework
A repeatable review of structure, bidding, search intent and lead quality.
Bidding & measurement
- Verify primary versus secondary conversion actions.
- Check values, currency, duplicate events and offline conversion mapping.
- Evaluate bidding against data quality and conversion delay, not isolated daily results.
Landing-page & lead quality
- Match the ad promise, service and geographic intent to the page.
- Test mobile forms, click-to-call and WhatsApp handoffs.
- Connect lead-source and qualification outcomes back to campaign decisions.