Demand & distribution
- Measure OTA, direct, wholesale and corporate contribution separately.
- Include commission, cancellation and acquisition cost in channel comparisons.
- Review rate and availability consistency with revenue and reservations teams.
Hospitality / Checklist
Hospitality Direct Booking Checklist
Review distribution mix, direct journeys, pricing and guest lifecycle.
Direct journey
- Test mobile booking, payment and confirmation flows.
- Make property details, policies and booking conditions clear.
- Use permission-based CRM and remarketing to support repeat demand.
Commercial expansion
- Develop qualified corporate and travel-trade relationships.
- Track productive sources rather than treating every contact as a contracted client.
- Model gross commission savings and subtract incremental direct costs.