Above the fold
- Can the right visitor identify the service and benefit quickly?
- Is one primary CTA clear and specific?
- Does the page match the ad, query or referral promise?
Website / CRO / Checklist
Landing Page Conversion Checklist
Review the value proposition, CTA, mobile journey and measurement.
Confidence & friction
- Add relevant, genuine evidence and answer key objections.
- Keep forms proportionate to the next step and label every field.
- Test keyboard operation, mobile tapping, error recovery and confirmation states.
Measurement
- Check page loading and interaction performance.
- Verify conversion events and traffic-source capture.
- Separate form starts, completed submissions and qualified outcomes.