Technical foundation
- Confirm important pages return useful content, correct status codes and sensible canonical URLs.
- Review indexability, sitemaps, internal links and mobile usability.
- Use accurate structured data supported by visible page content.
SEO / Checklist
SEO Growth Framework
Connect technical foundations, search intent and organic lead generation.
Search architecture
- Map services and locations to distinct customer intent.
- Build topic clusters around useful questions and original expertise.
- Avoid near-duplicate location pages with no genuine local value.
Commercial measurement
- Tag enquiry sources and preserve organic landing-page context.
- Review qualified organic leads and assisted journeys, not ranking changes alone.
- Prioritise fixes by business relevance, feasibility and evidence.