Measures included
- Spend, impressions, clicks, leads, qualified leads, new customers and attributed revenue.
- CPC, CPL, qualified CPL, CPA/CAC, conversion rate and ROAS.
- Consistent monthly and channel labels keep reporting comparable.
Analytics / Excel workbook
Marketing KPI Dashboard Template
A clean workbook for spend, leads, acquisition cost, revenue and source attribution.
Reporting rules
- Use one currency and period per row.
- Document the attribution window and source system.
- Never add platform-attributed revenue across channels without addressing overlap.